Since the main commercial center for giclee is in the US, it will come as no surprise to hear that if you are a giclee artist or giclee publisher (printer and/or publisher), then you want to be in a US exhibition. This is why the ArtExpo in New York attracts artists from around the world and where more than 50% of the booths display giclee.
However, a giclee exhibition is also a guaranteed place to see good examples of unprofessional digitisation. One thing I can’t help but notice when I walk around and inspect the giclee images in each booth are how many are nicely printed but poorly digitised. When I ask who did the photography or scanning of the original image I am always told, “it is the best photographer in my area…” In other words, artists are taking their paintings to the best wedding or commercial photographer, who simply is not an expert in doing giclee photography. These local photographers are competent shooting the annual school portraits, local architecture, and their other specialities, but simply lack the specialised equipment to handle giclee digitisation.
The giclee process is not just the printing it is also the quality of the photography and post capture process.
